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Our Story

As a small and much focused organization we will deliver smart, tailor-made strategies and activities for our partners. While have a strong track record to prove our way of working we are constantly working on creating better and more effective ways of delivering results for ourselves and our partners. We encourage challenge, risk-taking, and lifelong learning and never rest on our past accomplishments. Today we represent producers of all sizes, from Miguel Torres to small niched burgundy producers.

Gabriel Eriksson

realize the vision


When work becomes passion and your passion becomes work you are most likely to do pretty well. When recruiting, I have always prioritized personality, ambition and a humble approach to your team. Because these are to me foundations of a successful team. These are also naturally the foundations of The Wine Collective.

Me myself have never urged for a career, never. Though I have come to love challenges and look upon each challenging situation as an opportunity to grow as a person. Even more fulfilling is the opportunity of watching my colleagues grow and together as a team create wonders.

This view on work combined with a not to serious approach to life in general has given me a nice career as well, as a bonus. Now I have accepted another great and highly motivated challenge.